Girls Trip to get “Wicked” themed Margaritas!—Guess Where?!

Three friends take a girls’ trip to Chili’s for “Wicked” margaritas and laughs. Discover how restaurants can turn fun moments into marketing wins! 

Girls Trip to Chili’s: A Marketing Lesson Wrapped in Wicked Margaritas

A girls trip to Chili’s in New Jersey isn’t just a cute TikTok moment—it’s a customer experience, and organic marketing. Three friends hopped on a bus to enjoy Chili’s new “Wicked” margaritas, inspired by the movie Wicked for Good, and what happened next is exactly what restaurant owners and future consultants should study.

From Bus Ride to Wicked Margaritas: The Journey

The girls documented everything:

• The anticipation waiting for the bus

• The running jokes

• The “we’re doing this for Wicked margaritas!” energy

• Their dance breaks

• Their candid review once they finally sat at Chili’s

This simple adventure became a perfect example of experiential marketing in action.

Why Chili’s Wicked Margaritas Are a Marketing Goldmine

1. Drinks That Tell a Story

Themed drinks like Chili’s Wicked margaritas create instant excitement, encourage social shares, and    generate buzz without expensive campaigns.

2. Micro-Influence in Action

These three friends weren’t influencers—they were real customers enjoying a real experience. Their enthusiasm became free promotion.

3. Experience Design Matters

Restaurants should ask:Which drinks or dishes can become shareable moments for guests?

For professional experience-design consulting, visit TheRestaurantCompany.us.

Lessons for Restaurant Owners 

When simple moments like a girls’ trip to Chili’s go viral, owners can learn:

• Authenticity Wins: Real fun > scripted campaigns

• Shareable Experiences Drive Engagement: Drinks, music, and ambiance matter

• Design Your Customer Journey: Make it easy for guests to capture and share moments

The Restaurant Company helps restaurants optimize guest flow, menu psychology, staff training, social-driven experience design, and marketing systems. Create moments your customers can’t help but post       about—like enjoying Wicked margaritas at Chili’s.

For Aspiring Restaurant Consultants: Spot the Opportunity

This Chili’s girls-trip shows consultants how to:

1. Identify Viral Moments: A bus ride + Wicked margaritas = content gold

2. Understand Customer Emotion: People share experiences that make them feel joy

3. Analyze Behavior, Not Just Data: Laughter, dancing, and drinks are clues to what consumers value

FAQ

1. What makes Chili’s Wicked margaritas special?

They’re a themed drink tied to the movie Wicked for Good, making them fun, shareable, and a social media hit.

2. Why did the girls’ trip to Chili’s go viral?

The combination of candid fun, dancing, and Wicked margaritas created authentic, relatable content.

3. How can restaurants leverage themed drinks for marketing?

Create shareable, visually appealing, and story-driven drinks that encourage guests to post online.

4. What can consultants learn from this experience?

Observing real-world customer interactions shows how experience design and small moments influence brand perception.

5. Where can restaurants get consulting help for experience design?

Visit TheRestaurantCompany.us for strategies to elevate guest experiences and drive organic engagement.

Conclusion: Wicked Fun Equals Marketing Wins

Whether you’re a restaurant owner seeking growth or an aspiring consultant, this girls’ trip to Chili’s proves one thing:

Great experiences, like sipping Chili’s Wicked margaritas, create great marketing.

Restaurants can intentionally design moments that go viral—with expert guidance. Future consultants can build careers by learning how these everyday interactions shape brand perception.

For expert help transforming your business—or inspiration to start your consulting journey—