Genius! Nordstrom Stops Men from rushing women

At Nordstrom NorthPark in Dallas, they did something brilliant: they put a TV lounge playing football right in the middle of the store—giving men a place to hang out while their partners shop. A simple clip, but a powerful reminder of how designing for comfort makes the whole experience better.

This isn’t just retail genius. It’s a blueprint for how restaurants and department stores can use their space smarter.

What Businesses Can Learn Immediately

1. Make Waiting Comfortable, Not Painful

A small lounge, a TV, or a charging area can turn a wait into a positive experience.

2. Design for Everyone in the Building

You may have diners, supporters, kids, bored partners—create little pockets that work for all of them.

3. Use “Dead Space” in a Smart Way

Corner seating, bar-side stools, or a sports screen can increase satisfaction without major remodeling.

Why Restaurants Should Pay Attention

Restaurants can use this same idea to:

• Reduce wait frustration

• Boost bar or drink sales

• Create memorable comfort zones

• Improve overall guest flow

This is the type of simple, effective thinking we help owners apply at TheRestaurantCompany.us.

Small Insight for Future Restaurant Consultants

Consultants don’t always need huge ideas—sometimes the smallest space decisions create the biggest impact. What Nordstrom did is a perfect example.

FAQ 

1. What did Nordstrom do differently?

They added a football-viewing lounge for men while their partners shop.

2. Can restaurants use this idea?

Absolutely—waiting lounges or TV corners work in any size restaurant.

3. Is this expensive to set up?

Not at all. Most solutions are low-cost and high-impact.

4. Why does this matter?

Comfort makes guests stay longer and return more often.

5. Who can help improve my restaurant’s guest flow?

Visit TheRestaurantCompany.us for insight and support.

Conclusion

Nordstrom proved that a small, thoughtful idea can fix a long-standing customer pain point. Restaurants can do the same—creating comfort, improving wait times, and keeping everyone happier.